• USING EVIDENCE TO CHANGE THE WORLD

  • Claims about what might improve or harm our health and wellbeing are everywhere. Many of these claims are not reliable and most people have difficulties distinguishing reliable from unreliable claims. This leads to poorly informed choices, unnecessary suffering, and waste.

  • Our team has decades of shared experience in public health, design, education, technology and communication. Our solution is two-fold: to enable people to recognize reliable claims and to make reliable evidence accessible.

  • Our aim is for every decision that impacts our health, the health of our communities and the health of our environment, to be informed by the best evidence, so we take better care of ourselves, each other, and the planet.